Knitting might be cool among the hipster millennial set, but for the most part, avoiding grandma-like activities before the age of 45 is still a noble goal. To remind parents that talking to their teens about sex is important – even if a little uncomfortable – the team at Serve Marketing created a campaign for United Way of Greater Milwaukee & Waukesha County that appeals to both our sense of humour and vanity. The idea was to put a fresh spin on the issue, which normally has campaigns focused on the consequences that teens face by not practising safe sex.

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The campaign is part of “Let’s Talk Month” in November. So even if you’ve liked the early bird dinner special before Bingo since you were 20, it’s probably still a good idea to speak up.

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Credits: 

Brand: United Way of Greater Milwaukee & Waukesha County
Agency: Serve Marketing
ECD: Gary Mueller
GCD/Copywriter: Brian Ganther
CD/Art Director: Matt Herrmann
Art Director: Ryan Strzok
Broadcast Producer: Jon Hanusa
Print Producer: Heidi Halperin
Retoucher: Anthony Giacomino
Developers: Ben Gray + Fred Ziegler
Director : Vinnie Besasie
DP: Mike Gillis
Production Company: Full Circle Productions (Kara Mulrooney-Producer)
Editor: John Elmendorf (Wonder Wonder)
Audio: Alex Smolinski (Wonder Wonder)
Photographer: Lucian McAfee
Social Media: Alex Boeder
Account Executive: Heidi Halperin