Going the cheap route this year
J. Walter Thompson gets a cost-cutting reality check.
Making showreels for Agency of the Year can mean a big production… or more like, a big pain in the ass for the budget-conscious consultants who aren’t so fond of making expensive videos for awards shows. In this video, J. Walter Thompson’s cost-cutting consultants put a damper on the creative groove at the agency, going through a laundry list of things its video won’t have this year. Luckily, you don’t need big budgets to get a laugh.
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Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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