Svedka shares millennial horror

The vodka brand's online videos have a Halloween laugh at First World problems.

Imagine something really terrifying happened this Halloween – you know, like a full camera just when you want to start taking costume photos, or a social post not generating the attention it deserves.

Vodka brand Svedka and Bensimon Byrne are bringing horror of the First World variety to a millennial target with a series of videos poking fun at the mini, mini crises that arise on a Halloween night out.

The U.S.-focused digital campaign consisting of banner ads, pre-roll, and social posts driving to the Svedka hub is running until Oct. 31.


Client: SVEDKA Vodka
VP Marketing, Spirits: Diana Pawlik
Brand Director, Spirits: Vicky Arcos
Director, PR: Meryl Van Meter
Associate Brand Manager: Karen Parente
Creative Agency: Bensimon Byrne
Creative Directors: Joseph Bonnici, Dan Strasser
Art Director: Cam Hopkins
Writer: Matthew Valenzano
Group Account Director: Chris Roop
Project Manager: Katelyn Porter
Agency Producer: Danielle Lyons
Media Director: Thomas Shadoff
Senior Media Planner: Jennifer Will
Social Media Manager: Daniella Perruccio
Community Manager: Rebecca Milner
Production House: Untitled Films
Executive Producer: Peter Davis, Tom Evelyn
Director: Curtis Wehrfritz
Director of Photography: Doug Koch
Line Producer: Michael Smith
Editorial Company: Rooster Post
Executive Producer: Melissa Kahn
Editor: Chris Parkins
Assistant Editor: Joey Whitlaw
Motion Graphics: Rob Fisher, Alter Ego
Online: Eric Perrella, Alter Ego
Colourist: Clinton Homuth, Alter Ego
Executive Producer: Hilda Pereira, Alter Ego
Audio House: Grayson Matthews
Executive Producer: Bridget Flynn
Creative Director: Tom Westin
Engineer: Annelise Noronha
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