What is your reason?
Fitbit invites users to share their fitness journeys with a new branded content campaign.
For some, it’s diabetes. For others, it’s stress. What’s your reason?
This is the question Fitbit wants people to answer in an effort to inspire others to get healthy and fit.
The #MyReasonIs social call-to-action is part of the brand’s “Find Your Reason” campaign, launched Nov. 7, which features real users from around the globe and their stories on how the activity tracking wearables have changed their lives.
The campaign website includes five videos featuring people such as Rachel in New Zealand, who used Fitbit to lose weight and manage Type 2 diabetes, or Kaiwiola, an organ donor coordinator in Hawaii, who used it to track his sleep patterns.
[iframe_youtube video = “Mzv5Mvlxc84”]
The brand is rolling out OLV ads with these personal tales, and a national television spot of Rachel’s journey is set to go to air on Nov. 13.
Aimed at celebrating achievement, the brand says its campaign highlights that while people use Fitbit for different reasons, “their Fitbit experience helps them stay engaged and motivated on their path, whatever that may be.”
[iframe_youtube video = “3RwvK994tv0”]
Related Articles
5 Comments on “What is your reason?”
Leave a Reply
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Very soon this web site will be famous among all blogging visitors, due to it’s
good articles
I savor, result in I found just what I was taking a look for.
You have ended my four day lengthy hunt! God Bless
you man. Have a nice day. Bye
Admiring the persistence you put into your website
and detailed information you provide. It’s good to come across a blog every once in a while
that isn’t the same outdated rehashed information. Great read!
I’ve saved your site and I’m adding your RSS feeds to my Google account.
My spouse and I absolutely love your blog and find many
of your post’s to be exactly what I’m looking for. Does one offer guest writers
to write content to suit your needs? I wouldn’t mind writing a post or elaborating on many of the subjects you
write about here. Again, awesome site!
nordvpn 350fairfax
You have made some good points there. I checked on the web for additional information about the issue and
found most individuals will go along with your views on this website.