Cringe along with Manger Things

Elemental and Original's intentionally awfully spoof takes a good-natured swipe at creatives.

Agencies are particularly guilty of jumping on pop-culture’s bandwagon and not knowing when to get off. As Stranger Things is still basking in its success on Netflix, we’re seeing its tropes spread like weeds across all kinds of marketing executions. Some are good. Some are not.

Elemental and Original’s use of the property is downright atrocious. But that’s the point. And you know what? We have to respect that.

(It’s worth mentioning that watching to the end is necessary to get the full effect.)