Capri Sun goes big
The drink wreaks havoc on other fridge inhabitants.
[iframe_vimeo video=”44113360″]
Capri Sun is like the Hulk of the refridgerator. In this spot by U.S. agency SS+K, the drink seems mild-mannered at first, sitting quietly next to the eggs and mustard, but then, what we can only assume is rage takes over and it turns into a monster at the peril of its poor neighbours. The result is a larger version of its former self – the “Big Pouch.” Great if you’re really thirsty. Not so great if you were going to make an egg salad sandwich.
Credits:
Client: Kraft Foods
Marketing Director: Karan Bajaj
Pouch Master: Wilfred De Guzman
Agency: SS+K
Copywriter: Chris Plehal
Art Director: Mike Yang
Producer: Amanda McCroskery
Dir. of Production: John Swartz
Dir. of Business Affairs: Jennifer Bilyk
Engagement Lead: Cora Byrne
VP, Executive Director: Kate Rothen
Account Supervisor: Mallory Solomon
President: Bradley Kay
Production Company: Blacklist
Executive Producers: Adina Sales, Andrew Linsk
Producer: Nathan Jew
Wizz Design:
Director: nobrushing
Executive Producer: Amélie Couvelaire
Producer: Jean-Gabriel Sant-Paul
Line Producer: Pénélope Bischoff
DoP: Kanamé Onomaya
Animators: Frédéric Glon, Sylvain Derosne
Set Designer: Géraldine Stivet
Actor: Basile Roze
Audio: Elias Arts
Sound Designer/Creative Director: Greg Griffith
Executive Producer: Kala Sherman
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply