New Zealand spirit
The Kiwis claim creative supremacy (because they Cannes).
[iframe_youtube video=”-3BNLQ6zJMg”]
Apparently, New Zealand is the perfect breeding ground for creativity, according to this short by Special Group. Its weather is inspiringly warm and beautiful until you have to walk out of the office. Then bam! It’s crap. The urban architecture is so hideous people have to stay inside. Its internet sucks, its drugs are too expensive, and its women aren’t distractingly pretty. And, world class production companies are cheaper than a week’s worth of coffee at Starbucks. As a result, New Zealand has more Cannes Lions per capita than any other country in the world. They’ve claimed themselves as the most creative country in the world. Come on, Canada. We have bad weather, ugly offices and crappy internet too. Catch up already. The 2013 Cannes Lions await.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply