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To demonstrate the effectiveness of Orphea outdoor insect spray, Publicis in Italy transformed a billboard into a giant bug trap. The pests can be a big problem in the warmer months, as the agency demonstrated quite effectively in Milan, by applying transparent glue to a portion of the board’s surface in the shape of the repellant’s jet spray. As thousands of flies and mosquitoes got stuck to the glue over a few days, the shape became visible. Now all they need is a giant wastebasket.

Credits:
Advertising Agency: Publicis, Milan, Italy
Creative directors: Bruno Bertelli, Cristiana Boccassini
Copywriter: Stefano Battistelli
Art Director: Francesco Epifani
Account Director: Claudia Brambilla
Producer: Massimo Fabbri
Editor: Nicolò Lombardi
Photographer: Massimo Fazio
Art buyer: Stefano Gruarin

via: IbelieveInAdv