Pink ribbon highway
A blacktop gets highlighted for cancer awareness month.
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How’s this for an interpretation on the highway to hope? To promote cancer awareness month in Iceland, the Icelandic Cancer Society and agency Brandenburg laid down a lot of pink paint on a freeway exchange in the capital of Reykjavik that, when viewed from above, resembles a pink ribbon. Here’s hoping it starts a movement toward more colourful highways.
Credits:
Advertiser: Krabbameinsfélag Íslands / Icelandic Cancer Society
Agency: Brandenburg — Iceland
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