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Something’s up at Cossette. This “not knowing” has gotten the best of some of us, as we resort to cussing in order to get our frustrations out. Because, seriously, what the F#$K is going on at Cossette? Perhaps this video, with cameos from industry peeps Carlos Moreno and Peter Ignazi (BBDO), Mark Smyka (Cossette), Chris Van Dyke (School Editing) and a couple random stars from your favourite Canuck show growing up (you’ll have to watch to see who). It’s the f#$king one million dollar question we keep f#$king asking ourselves.

For more laughs, watch this blooper reel below.

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Credits:

Agency: Cossette
Chief Transformation Officer/Creative Director: Glen Hunt
Associate Creative Director (CW): Dhaval Bhatt
Associate Creative Director (AD): Yusong Zhang
Brand Director: Caley Erlich
VP, Executive Producer, Content Production / Agency Producer:  Sarah Bogue
Production House: Soda Post
Director: Jordan Dashner
Colorist: Conor Fisher (Alter Ego)
Editor: Gerrit Van Dyke
Music House: RMW Music