Postmodern X-mas architecture
Acura thinks holiday excess can be a little much.
Credits
| advertiser: | Acura |
|---|---|
| agency: | RP&, Santa Monica |
| executive CD: | John Hage |
| head of art: | Phillip Squier |
| AD: | Stan Toyama |
| copywriter: | Rich Siegel |
| senior agency producer: | Carolyn Casey |
| executive producer: | Jack Epsteen |
| prodco: | Chelsea Pictures |
| director: | Rick LeMoine |
| executive producer: | Alison Amon |
| line producer: | Melinda Nugent |
| DoP: | Manel Ruiz |
| production designer: | Michael Broaddus |
| editorial: | Arcade Edit |
| editor: | Paul Martinez |
| producer: | Ali Reed |
| asst. editor: | Andy Trecki |
| telecine: | Mark Gethin, MPC |
| on-line/VFX: | Mark Holden |
| music: | Hum |
| executive producer: | Debbi Landon |
| composer: | Keith Horn |
| CD: | Alex Kemp |
| mix: | Bob Gremore & Bruce Bueckert, Juice Studios |
As this ad for Acura by Santa Monica-based agency RP& shows, some people go a little overboard during the holidays. So much so that it’s bordering on being Hannibal Lecter-ish. Had enough of over-indulgence? Acura thinks you should test-drive one of its cars during its ‘Season of Reason’ event. We’re sure they’ll tell you an even more resonable person would buy one, which, of course, wouldn’t be as over the top as a crazy ’60s postmodern gingerbread house.
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