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The Canadian Film Fest, which begins today in Toronto, likes to think it presents films that provide something a bit different from the same old things we’re used to seeing on the big screen. But who knows, maybe there’s some value in having a cadre of actors who know the perfect time to split up when the murderer is on the loose, or how to convincingly attack a hero one at a time, or demand a cop turn in their badge and gun with real gusto. After all, as this spot from JWT explains, these things have a proven track record since they’ve been done a million times before, so who wouldn’t want to see it done all over again? (Answer: people who like good movies).

Credits:

Brand: Canadian Film Fest
Agency: JWT Canada
Chief Creative & Integration Officer: Brent Choi
SVP Exec Creative Director: Ryan Spelliscy
VP Associate Creative Director: Colin Winn
Copywriters: Colin Winn, Tyler Schell, Pip Scowcroft
Art Directors: Christian Martinez, Kara Wark
Producers: Caroline Clarke, Chris Huber
Production Company: OPC
Director: Jono Hunter
DOP/Cameraman: Andre Pienaar
Executive Producers: Liz Dussault, Harland Weiss, Donovan Boden
Line Producer: Dennis Beier
Editorial Company: School Editing
Editor: Aaron Dark
Editorial Assistant: Drew MacLeod
Executive Producer: Sarah Brooks
Colourist: Conor Fisher, Alter Ego
Online/Visual Effects: Fort York
Music: Grayson Matthews
Casting: Mann Casting