One big sausage
Travel co BestDay.com and McCann Mexico get surreal on the beach.
Who doesn’t love seeing a big wiener at the beach?
McCann Mexico City got dramatic – and surreal – with its spot for BestDay.com, a travel and tour company. Some pretty emotional music plays while sunbathers attempt to save the beached sausage, placing the viewer squarely in WTF territory.
That is, until the full story is revealed. Cut to some squished travellers trying to read their newspapers side-by-side on an airplane, giving some context to the meat stuck in the sand.
If anything is going to convince you of the need for more leg room, it’s a big sausage.
[iframe_youtube video=”kstObSyDgFY”]
Credits:
Agency: McCann Mexico City
Client: BestDay
Product: Online Agency Travel (OTA)
Campaign name: Sausage
Chief creative officer: Javi Carro
Creative director: Breno Cotta
Copywriter: Breno Cotta / Juan Pablo Balcazar / Eduardo Espinoza
Art director: Alejandro López
Production team: Juan González / Rafael López
Production house: The Maestros
Director: Gonzalo Oliveró
Production team: Enrique Nava
Sound production: Look As Audio
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