How far will we go?
Ogilvy shows how advertising saves lives.
Advertising has come a long way since the rollerblading babe in television commercials. It was much simpler back then. Today, advertising needs to do more than sell beer, it needs to help that beer change (and maybe even heal) the world while it’s at it.
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Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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