Nothing for sale
Unlike Wheel of Fortune, the Literacy Foundation lets you buy more than just a vowel.
Credits
| advertiser: | Fondation pour l’alphabétisation (Literacy Foundation) |
|---|---|
| agency: | Bleublancrouge |
| account services: | Carol Jungpeter, Marie-Andrée Mackrous |
| CD: | Gaëtan Namouric |
| creative team: | Maxime Paiement, Frédéric Roux, Laurent Salles |
| production: | Marie-Noëlle Turcotte, Lisa Arduini |
| web integration: | Enfant Terrible |
| web banners: | Laboratoire créatif Five |
| radio production: | Audio Z |
Montreal-based Bleublancrouge set up this nifty vending machine for Quebec’s Literacy Foundation. It allows people to choose from a selection of words just like they’d buy pop or candy. The money they spend helps those currently unable to pick out their favourite words, so that maybe one day they too can read the merchandise in the Mots Depot. That’s a cause that we can all buy into.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply