4D sensory overload
The Vancouver Aquarium really lets filmgoers feel its films.
Credits
| advertiser: | Vancouver Aquarium Marine Science Centre |
|---|---|
| agency: | Taxi Vancouver |
| CD: | Michael Mayes |
| writer: | Matt Bielby |
| ADs: | Marcella Coad, Dan Bache |
| account managers: | Steve Howard, Ian MacDonald |
| account directors: | Ben Tarr, Mike Leslie |
| photographer: | Philip Jarmain |
| digital imaging: | Total Graphics |
| printer: | Epic Imaging |
| outdoor company: | Lamar Transit Advertising |
| media agency: | Taylor Made Media |
| prodco: | JMB Post |
| freelance producer: | Shelley Stevens |
| post-production: | JMB Post |
| editor/compositor/online: | Randy Egan |
| sound house: | Kozak Audio Production |
| typographers/mac artists: | Vairdy Andrews/ Lisa Blackburn / Jan Day |
| agency broadcast producer: | Meghan Cheesborough |
| agency print producer: | Shelley Stevens |
To promote the Vancouver Aquarium‘s newest attraction, The 4D Experience, Taxi Vancouver was charged with developing a campaign that gets the point across that the new theatre literally has films you can feel. Audience members are not only immersed in a digital 3D viewing experience, but are also subjected to extra sensory effects like wind, mist, scents, bubbles and dramatic lighting. It’s Western Canada’s first and only 4D theatre. It might not be a holodeck, but we’ll take it. But we’d still like a holodeck.
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