Goo for you
Cadbury's Creme Egg explodes onto the internet.
Credits
| advertiser: | Cadbury North America |
|---|---|
| agency: | Saatchi & Saatchi New York |
| CCO: | Gerry Graf |
| CDs: | Dan Lucey, Michael Illick |
| head of digital production: | John Swartz |
| interactive designer: | Heidi Ng |
| prodco: | Ham in the Fridge |
| lead developer: | Brad Bollinger |
| sr. designer: | Seth Walker |
| producer: | Anna Persuitti |
Saatchi & Saatchi in New York developed this exclusively Canadian web game to promote Cadbury’s Creme Egg leading up to the Easter holiday. The goal is to prevent the tasty masochistic treat from spilling its sweet insides on your computer screen by subjecting itself to a very Final Destination-esque demise. That’s the movie where people die in a myriad of overly elaborate and gruesome ways, like a weird and twisted game of Mousetrap. Why does this chocolate candy have to be so hard on itself? We’re all for cracking that egg, but not so it spills its guts on the kitchen counter.
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