Welcome to Seinäjoki, Finland: Capital of Space
A small Finish town of 63,000 found a clever way of saying it has space to offer.
A small Finnish city is making a bold move on the intergalactic stage. Seinäjoki, as the city of 63,000 inhabitants is known, has declared itself the “Capital of Space.”
Its planting of a proverbial flag on the infinitely-large and ever-expanding region known as space is the city’s way of saying it’s got a lot of metaphorical space to offer: for entrepreneurship, for courage, for growth, for success.
“In Seinäjoki the courage, attitude and desire to make dreams come true have always been world-class,” says Anu Männikkö, the city’s head of marketing. “We wanted to advertise our city in the same spirit.”
If that wasn’t enough, the city has turned to Twitter to call on billionaire Elon Musk, founder of Tesla and SpaceX (and inventor of flamethrowers and surfboards, among other things), to pay it a visit. It promises to tweet at the man every day for a week, lest Musk somehow avoid the social media platform long enough to miss the first few.
Seinäjoki worked with TBWA\Helsinki on the campaign.
[iframe_vimeo video=”286208978″]
Credits
Client: Seinäjoki, Finland
Agency: TBWA\Helsinki
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply