Man vs. supermarket
Claussen Pickles take shoppers on a journey.
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Intrepid explorer Sir Edwin Horsham has made a living exploring supermarkets and in this spot for Claussen Pickles, developed by Chicago-based The Escape Pod, he helps a shopper navigate a supermarket by dogsled in order to reach the refrigerated section where the pickles lie in wait. Of course every great exploratory endeavour is fraught with some sort of peril.
Credits:
advertiser: Claussen Pickles
agency: The Escape Pod, Chicago
director: Sam Cadman
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