Jennifer Horn
Pick a doc, any doc
Finally, an ad that’s a mashup of our favourite medical show stars from McDreamy to Dr. Carter.
A 360 degree lesson in self-defence
United Mixed Martial Arts and Rethink recreate a sticky situation for those not prepared for muggar pressure.
Confess your Snapchat sins
Now you can share your deepest, darkest secrets with Sweet Jesus.
Not this ship’s maiden voyage
Simons travels an old-timey passage across the Atlantic, picking up handmade goods in a 100-year-old sailboat.
The beans are back
Coffee has never been so thrilling, romantic or comedic than in McDonald’s latest film parodies for this year’s TIFF.
Never line up at a bar again
Smart ice cubes from Martini detect empty glasses and submit requests for refills, effectively making bar patrons lazier than ever before.
Bike love (not war)
Agency59 puts a bird on its creative guide for bike signals.
The virtual world of Toronto’s illicit paintings
Havas and Heritage Toronto created a visually exquisite Insta tour of the city’s famous Graffiti Alley.
Change the work climate
Freezing BBDO female staffers take matters into their hands to close the gender climate gap.
(Sort of) meet the stars of Ikea’s catalogue
Fame won’t get to their heads. At least not until the book hits shelves and their dreams of global recognition are crushed.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
