Portfolio Entry
Honouring Lily
A “give blood” campaign with a personal touch.
Seize the slacks
Harley gives hubbies their pants back.
Eye witness
The next best thing to X-Ray vision…
Gorilla marketing
Some beasts are more “touchy-feely” than others.
Young gunners
Gillette and NASCAR give users a taste of life in the fast lane.
They’re wheel nice
These tires aren’t just okay, they’re OK.
Invisible tipsters
You have the right to remain blurred.
Look closer
Your appliances are ruining the world.
Edgy radio
Slowly back away from the tub.
The other man
Mr. Clean gets fresh with customers.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
