Invisible tipsters

 You have the right to remain blurred.


advertiser: Greater Vancouver Crime Stoppers
agency: DDB Canada, Vancouver
CCO: Alan Russell
CDs: Dean Lee, Cosmo Campbell
ADs: Colin Hart, Dan Strasser
copywriter: Neil Shapiro
planner: Rob Newell
media agency: OMD Vancouver
media planner: Rick Sanderson
photographer: Philip Jarmain
retouching: The Orange Apple
prepress house: Studio 17

To encourage witness participation, Crime Stoppers wants tipsters to know that their identities are safe and sound. So this series of print ads employs pixilation to bring the simple concept to life. As the headline says: “You remain anonymous, criminals don’t.”


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