Loafing through the years
It takes a few decades for this kid to get bread home to mom.
Credits
| advertiser: | Hovis |
|---|---|
| agency: | MCBD, London |
| agency producer: | Lorraine Geoghegan |
| creative director: | Danny Brooke Taylor |
| creatives: | Danny Hunt & Gavin Torrance |
| director: | Ringan Ledwdige |
| production company: | Rattling Stick |
| producer: | Sally Humphries |
| director of photography: | Alwin Kuchler |
| post production: | The Mill – London |
| editor: | Rich Orrick – Work Post |
This spot by Ringan Ledwidge for Hovis pays tribute to the 122 year history of the bread company. This epic well-made spot – in a novel 122-second format – follows a boy’s journey home through history with a surprisingly still-fresh loaf of bread.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply