Honey, I shrunk the building
Winzip compresses EVERYTHING.
Credits
| advertiser: | Winzip |
|---|---|
| agency: | Grabarz und Partner, Germany |
| CDs: | Djik Ouchiian, Martin Grab |
| AD: | Thorsten Sievering |
| copywriter: | Max Benrath |
To promote everyone’s favourite file compression software Winzip, Germany’s Grabarz und Partner shrunk a building. Okay, well they didn’t actually shrink a building, but they outfitted a power distribution box in front of this building to resemble a miniaturized, or ‘compressed,’ if you will, version of this one. It’s an itsy-bitsy, teeny-weeny, shrunken version of a building, that we hope you saw for the first time today.
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