Life lessons from an ad man

Value is really a matter of your point of view.

This video featuring Ogilvy London‘s vice chairman, Rory Sutherland, makes for one good ad-related TED talk. He addresses the notion of value and how advertising adds it to a product by changing perception rather than the product itself. Sutherland takes the line that perceived value is just as satisfying as ‘real’ value, framed in some life lessons from a humble ad man. An added bonus is a notable Canadian example. Squares, or diamonds, it’s all a matter of perception.