Virtual vodka
Absolut gives Canadians a different way to interact with alcohol in a big way.
Credits
| advertiser: | Absolut Vodka |
|---|---|
| outdoor: | Titan Outdoor |
| digital: | Isobar |
| media: | Carat Canada |
To expand upon its new ‘In an Absolut World’ brand platform in Canada, Absolut Vodka worked with media partner Carat Canada, digital agency Isobar, and Titan Outdoor to develop a series of giant, interactive Absolut bottle sculptures in Toronto, Vancouver and Montreal until December 13th. In what first appears to be a booze-hound’s dream come true, pedestrians can interact with the sculptures by stepping onto web-enabled motion pads that stream a live video feed to Absolut.ca, allowing web users to simultaneously watch the street participants and affect their on-screen appearance. Unfortunately, there’s no drinking involved. The executions are a first for the vodka brand and coincide with the launch of a new global ad by TBWAChiatDay that you can check out here.
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