The flying cougar

The New Zealand cougar is a tenacious hunter.


advertiser: Air New Zealand
agency: .99 Auckland

This lengthy spot takes a long hard look at the New Zealand cougar and how she traps her prey. Developed by New Zealand-based agency .99 Auckland, it’s actually promoting an Air New Zealand contest encouraging women over 35 to send in pictures of them with their – at least 10 years younger – ‘cougar mates’ for the chance to win a trip to a rugby tournament. Clearly the New Zealand cougar is not to be trifled with or taken lightly. There’s only so much Enya a guy can take before he breaks.