Hoity-toity surfing enthusists who like to travel to posh Laguna Beach to catch a wave or two (or fulfill their own personal MTV fantasy) can now hang ten in their room at the La Casa del Camino Hotel. The boutique hotel partnered with Riviera magazine as part of the pub’s design series, the Casa Surf Project, through which Southern California designers created branded Casa Surf Suites out of ten of the hotel’s newly renovated rooms. Action sports brands Billabong, Rip Curl, Etnies, Roxy, Quicksilver, L* Space, Lost International, as well as Riviera and water brand Glaceau each have a room fashioned in their image, creating branded experiences for guests. Talk about riding the wave of brand integration. Check out the rooms here. Surf’s up, big Kahunas.