A fairy tale ending?
This isn't how the story's supposed to go.
Credits
| advertiser: | Maryse Perreault, Marie-Claude Clermont, Amelie Marcotte-Losier, Literacy Foundation |
|---|---|
| agency: | Bleublancrouge |
| CD: | Gaetan Namouric |
| AD: | Frederic Roux |
| writer: | Maxime Paiement |
| client services: | Carol Jungpeter |
| project manager: | Audrey Besner |
| agency production director (print): | Eve Mathieu |
| photographer: | Alain Desjean |
| agency production coordinator (TV): | Lisa Arduini |
| director: | Jean-Michel Ravon |
| DOP: | Andre Turpin |
| prodco: | La Fabrique d’Images |
| post production: | Buzz Images |
| music buying: | Joss Dumas, AudioZ |
| music: | 4 Monkeys |
| sound: | AudioZ |
To mark the 10th anniversary of the Gift of Reading, the Literacy Foundation shows that when children aren’t encouraged to read, the consequences facing the denizens of storybook land are quite dire. It’s not just imagination that dies in this campaign by Bleublancrouge.
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