Professional partying

Who said partying wasn't hard work?


advertiser: Molson Dry
agency: Cossette, Montreal
XCD: Patrick Beaudin
CD: Jonathan Rouxel
CW: Neil Frisby
AD: Jonathan Rouxel
agency producer: Jeannic Larocque
account director: Bruno Lemieux
prodco: La Fabrique d’Images
director: Dalpe
DOP: Christopher Sargeant
executive producer: Barry Bittle
producer: Stephane Raymond
editor: Scott Thiesen
music: Apollo Montreal
VFX: Fake Studio Montreal

Cossette in Montreal put together a multi-faceted campaign, including this spot, for Molson Dry, to align it with the Association of Partying Pros. An APP team consisting of 18 pros from the Molson Dry APP Circuit is currently being assembled to represent Quebec in international partying matches. Check out the website at