The gift that keeps on giving
Because nothing breaks through like irony, War Child asks for guns this holiday.
Credits
| advertiser: | War Child Canada |
|---|---|
| agency: | john st. |
| CD: | Stephen Jurisic |
| CD: | Angus Tucker |
| writer: | Mia Thomsett |
| AD: | Stuart Campbell |
| agency producer: | Michelle Orlando |
| director: | Henry Lu |
| DOP: | Brendan Steacy |
| prodco: | Soft Citizen |
| producer: | Andrew Graham |
| executive producers: | Link York, Eva Preger |
| editor: | Ross Birchall, Bijou Editorial |
| assistant editor: | Melanie Hider, Bijou Editorial |
War Child Canada launched this provocative, backwards campaign, which was crafted by john st. The goal is to educate Canadians about the atrocities happening all over the world involving child soldiers. Campaign elements include posters and the TV spot, which is also on Youtube. The creative drives Canadians to a microsite at www.helpchildsoldiers.com.
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