If the car fits…
Smart cars can fit into some pretty tight places.
Credits
| Advertiser: | Smart Canada |
|---|---|
| agency: | BBDO Toronto, Canada |
| CD: | Ian Mackellar |
| AD: | Jaimes Zentil |
| copywriter: | Craig McIntosh |
| photographer: | Shang Hoon |
| prop Builder: | Haralds Gaikis, Uplis Ltd. |
BBDO Toronto developed this execution for Smart Canada, coinciding with the opening of the 2010 Canadian International Autoshow, to educate urbanites on the Smart car’s most obvious benefit: it fits into really tight places. BBDO wedged giant shoehorns behind Fortwos parked throughout downtown Toronto to emphasize the point that, like a good pair of shoes, the Fortwo always fits – all well and good assuming, of course, you can actually find an available parking space in the city. Even one that could fit a Smart car.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply