Unleashed
Grammy nominee Drake: Robot in disguise.
Credits
Sprite and New York-based agency Bartle Bogle and Hegarty teamed up with Grammy nominee Drake to create this spot for the softdrink’s new ‘The Spark’ campaign, which takes its name from Sprite’s updated Spark logo. It’s the brand’s first global integrated marketing campaign, giving teens a means by which to express their creativity through music and film. They can go online and access a digital film mixer and an interactive music mixer featuring content from Drake to display their originality. Unlike Drake, we’re sure that most of the kids who’ll be using the mixers aren’t robots.
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