So they don’t have to
Xerox is ready for real business.
Credits
| advertiser: | Xerox |
|---|---|
| agency: | Young & Rubicam, New York |
| CCOs: | Ian Reichenthal, Scott Vitrone |
| global CD: | Darren Moran |
| associate CD/AD: | Kleber Menezes |
| associate CD/copywriter: | Corey Rakowsky |
| senior copywriter: | James Maravetz |
| directors of content production: | Lora Schulson, Nathy Aviram |
| executive producer of content production: | Alex Gianni |
| assistant producer: | Craig Sklaver |
| senior broadcast manager: | Debra Horvath |
| prodco: | O Positive |
| director: | Jim Jenkins |
| executive producer: | Ralph Laucella |
| line producer: | Ralph Laucella |
| DoP: | Frederick Elmes |
| editing house: | MacKenzie Cutler |
| editor: | Dave Koza |
| assistant: | Kristy Faris |
| producer: | Melissa Miller |
| smoke artist: | Jim Hayhow |
| smoke assistant: | Adrianna Merlucci |
| sound designer/mixer: | Sam Shaffer |
| audio company: | Sound Lounge NY |
| mixer: | Philip Loeb |
| telecine: | CO3 |
| colorist: | Stefan Sonnenfeld |
| FX company: | The Mill |
| CD: | Ben Smith |
| lead 3D animator: | Ruben Vandebroek |
| 3D animator: | James Williams |
| 3D modeling: | Piotr Glabsinki |
| flame artist: | Mark French |
| combustion artist: | Randy Krueger |
| VFX producers: | Jared Yeater, Cat Scott |
Ducati’s strength is making wicked-awesome fast motorcycles, not making copies. This commercial is part of a campaign developed by Y&R in New York for Xerox that shows that the company’s partnerships with brands like Ducati allow them to focus on their strengths as opposed to worrying about things that Xerox can easily take care of. For example, in this spot, Xerox says it focuses on managing Ducati’s global publications so it can focus on making amazing bikes. With all of their innovative feats of engineering, you’d think that the guys over at Ducati would’ve figure out that it’s not smart to take loose-leaf paper into a wind tunnel.
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