The block project

Never underestimate Scrabble's sneakiness.


agency: Ogilvy & Mather, Paris
client: Scrabble
CD: Chris Garbutt
creative: Baptiste Clinet, Florian Bodet, Nicolas Lautier
agency producer: Laure Bayle
director: The Vikings
prodco: Paranoid

There’s a lot going on in this building. We haven’t made up our minds yet as to whether or not we’d like to live there. One thing’s for sure: there’s probably never a dull moment, but this building isn’t what it seems. It is, in fact, an execution of pure trickery on the part of Scrabble and Ogilvy Paris. Check out the video and see for yourselves.