Mastering creative mastery

Masterfile invites you to test your creative kung-fu.


advertiser: Masterfile
agency: Rethink
CDs: Dre Lebre, Chris Staples, Ian Grais
AD: Scott Maddox
writers: Chris Booth, David Giovando
broadcast producer (in house): Ann Rubenstein
prodco: Holiday Films
director: Julian Pugsley
editor: Brian Wells & Jackie Roda
DOP: Johnny Cliff
line producer: Andre Fitsialos
post production house: School Editorial & Technicolor
audio house: Up is Louder & Wave Productions
audio engineers: Paul Seeley & Brandon Edwards
music producer: Grayson Matthews
special FX: Techinicolor
senior VFX artist: Brent Whitmore
VFX artists: Brett Landon, Jason Snea
VFX assistant: Alison Schouten
VFX Producer: Jane Broadfoot
account services: Pema Hegan, Dan Sorotschynski, Leora Katz, Jillian Yaehne
client supervisors: Steve Pigeon, Stacey Waspe

In Rethink’s first campaign for premium stock photo agency Masterfile, we’re introduced to Master Creative, a hip-hopping, all-knowing creative kung-fu master. He’s chalk-full of wisecracks and wisdom about the advertising and design industries, and promotes the agency’s image search platform, Endless Media. Does his beard make you jealous? Not to worry, by visitng the Masterfile website, you can grow your own wisdom beard by testing your creative kung-fu in a series of challenges.