Joy someone
Illinois Lottery knows that sharing is caring, especially during the holidays.
Credits
| advertiser: | Illinois Lottery |
|---|---|
| agency: | Energy BBDO |
| executive CD: | Dan Fietsam |
| CD: | Grant Tennison, Jonathan Linder |
| associate CDs: | Jonathan Ozer, Isabela Ferreira |
| planner: | Jani Westcott |
| account director: | Nicole Torrillo |
| digital account supervisor: | Melissa Slonski |
| digital photographer: | Todd Baxter |
| retoucher: | Doug Stanley |
| print production: | Jackie Lapides |
| agency producer: | John Pratt |
| producer: | Tracy Broaddus |
| executive producer: | Holly Vega |
| senior executive producer: | Shawn Lacy |
| DOP: | Bob Yeoman |
| prodcos: | 59 Films, Biscuit Filmworks |
| director: | Aaron Ruell |
| editing house: | Machete/Utopic |
| editor: | Tim Kloehn |
| transfer: | Michael Mazur |
| music company: | Spank Music |
| music director: | Mat Morse |
| audio mix: | Another Country – Dave Gerbosi |
| media buyer: | OMD |
| media planner: | Justin Southern |
This spot by Energy BBDO for Illinois Lottery extols the virtues of ‘joying someone’ this holiday season by giving them the gift of a holiday scratch card. You never know, if they win some serious coin they might show their appreciation in the form of a cash thank-you present. The effort also includes a website where users can upload photos of themselves, friends and family to the Holiday Card Joy-a-nator, which creates customized awkward holiday photos that can be shared via social media. That’s where we think sharing stops being caring.
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