The comeback

GM says thank you for the proverbial spinach.


advertiser: General Motors
agency: Goodby, Silverstein & Partners

‘We all fall down,’ admits GM in this spot, developed by San Francisco-based Goodby, Silverstein & Partners. During the recession, as we all know, GM had a pretty rough time, having to take a ton of dough via bailouts from the Canadian and American governments (the proverbial spinach) in order to stay afloat. It looks like it worked because these days they’re back in business and recently announced that they had paid back the bailout money. To say thank you to everyone for helping them get back up, they channel some comeback kids from pop culture.