Musical flashmob
TVO makes some beautiful subway music.
Credits
| advertiser: | TVO |
|---|---|
| agency: | Leo Burnett |
| CCO: | Judy John |
| CD: | Kelly Zettel |
| copywriters: | Matthew Williamson, Dave Delibato, Len Preskow |
| AD: | Rob Trickey |
| digital AD: | Matthew Kenney |
| group account director: | David Buckspan |
| account executive: | Allison Tang |
| PR: | PraxisPR |
| live events: | Diamond Marketing |
To promote Music Week, starting on Dec. 5, TVO, working with Leo Burnett, Diamond Integrated Marketing and PraxisPR recently made the lives of Torontonians a little more musical. In addition to an OOH ad and online videos, the above documents how TVO sent a chorus of singers undercover throughout Toronto’s TTC subway system, surprising commuters with guerrilla renditions of songs like Stevie Wonder’s ‘Superstition.’
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