Closed eyes-vertising
BMW gets inside people's heads.
Credits
| advertiser: | BMW |
|---|---|
| agency: | Serviceplan, Munich |
| chief executive CD: | Alex Schill |
| executive CD/copywriter: | Matthias Harbeck |
| CD/copywriter: | Helmut Huber |
| copywriter: | Lorenz Langgartner |
| ADs: | Veronika Broich, Thomas Ardelt |
BMW, with the help of Serviceplan in Munich, came up with a pretty creative way of planting the brand firmly in people’s minds. To promote their motorcycles they ran an ad before a movie and incorporated flash projection tech so when the audience closed their eyes they didn’t see blackness, but rather the letters BMW. Check out the video here. It kind of reminds us of what Tyler Durden did while working at a theatre in Fight Club, but with a much different effect.
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