Parallel worlds
It's too bad this anti-violence app can't augment reality for real victims.
Credits
| advertiser: | Frauennotruf Munchen e.V |
|---|---|
| agency: | brand.david, Germany |
| concept/CD: | Oliver Helligrath |
| AD: | Judith Buck |
| consulting: | Zeljko Ratkovic (all brand.david) |
| photography: | Erik Dreyer (Markus Breuer Photographers) |
| media planning: | Crossmedia Hamburg |
| technology: | metaio |
This app was developed for German non-profit organization Frauennotruf Munchen e.V, which advocates against domestic violence, by agency brand.david. It uses augmented reality tech in tandem with a print ad to take a picture of a women and make it seem on the smart phone as though she is a vicitm of abuse. The goal of the effort is to shed light on the subject of domestic violence and reduce victim-hostile prejudices. It’s just too bad that the app can’t actually augment reality for victims of domestic abuse. Check out a video on the app here.
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