Building tomorrow
Lego provides building blocks for the future.
Credits
| advertiser: | Lego |
|---|---|
| agency: | Serviceplan, Munich, Germany |
| executive CD: | Matthias Harbeck |
| chief executive CD: | Alex Schill |
| CD: | Oliver Palmer |
| ADs: | Sandra Loibl, Julia Koch |
| copywriter: | Frank Seiler |
| account executive: | Monika Klingenfuß |
| AD assistant: | Franz Röppischer |
| stylist: | Frank Niedorff |
This ad by Munich-based Serviceplan reminds us of our childhood. It shows a child in the 80s, when Lego fueled the dreams of future architects and builders of all stripes, building what we know today as ocean-based wind turbines with the tagline ‘Builders of tomorrow.’ Man, we sure know what we wish we had asked Santa for Christmas.
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