Building tomorrow

Lego provides building blocks for the future.


advertiser: Lego
agency: Serviceplan, Munich, Germany
executive CD: Matthias Harbeck
chief executive CD: Alex Schill
CD: Oliver Palmer
ADs: Sandra Loibl, Julia Koch
copywriter: Frank Seiler
account executive: Monika Klingenfuß
AD assistant: Franz Röppischer
stylist: Frank Niedorff

This ad by Munich-based Serviceplan reminds us of our childhood. It shows a child in the 80s, when Lego fueled the dreams of future architects and builders of all stripes, building what we know today as ocean-based wind turbines with the tagline ‘Builders of tomorrow.’ Man, we sure know what we wish we had asked Santa for Christmas.