Turbo face

Hyundai gets its drivers to express themselves.


advertiser: Hyundai
agency: Innocean, Huntington Beach
executive CD: Jeff Spiegel
CDs: Doug James, Robert Prins
copywriters: Greg Collins, Doug James
ACD AD: Frauke Tiemann
agency producer: Shelley Eisner
head of production: Will Woollett

If you enjoy driving you know that it’s the little things that count when you’re on the road, like those macro-moments of emotion you experience when the turbo kicks in. That’s the basis behind this ad for Hyundai’s Sonata Turbo by Innocean Worldwide in Huntington Beach, California. Clearly, this guy loves his Sonata Turbo. A lot. The other people on the road? Maybe not so much.