Happiness truck
Coca-Cola drives happiness into Rio de Janeiro.
Credits
| advertiser: | Coca-Cola |
|---|---|
| agency: | Definition 6 |
Coca-Cola is taking its Happiness Factory to the streets. Working with Atlanta-based Division 6, it decided to build on the Happiness Machine, adding some size, four wheels and a driver. The result was the Happiness Truck, a vehicle of vivacity that drove throughout Rio de Janeiro one day, doling out everything from bottles of Coca-Cola to soccer balls and surf boards, all with the simple push of a button.
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