Escalation

Activision brings back the burger man.

Credits

advertiser: Activision, Call of Duty
agency: TBWAChiatDay

He’s back. The burger guy is probably one of the better characters from the original ad by TBWAChiatDay for Activision’s Call of Duty: Black Ops. That’s saying a lot considering the ad also starred Kobe Bryant and Jimmy Kimmel. In the orginal the burger guy wielded two hanguns. In this one, promoting the game’s expansion pack ‘Escalation,’ he wields two paper bags and looks equally as badass doing so. Check it out.