Point of view
AMI makes media available.
Credits
| advertiser: | Accessible Media Inc. |
|---|---|
| agency: | TBWAToronto |
| CCO: | Jack Neary |
| writer/CD: | Allen Oke |
| AD/CD: | Mark Mason |
| agency producer: | Nadya MacNeil |
| account director: | Helen Winfield |
| account executive: | Ben Turner |
Jeff Berwick experiences the world a little differently than most of us: he doesn’t see it. Berwick, who’s been without the ability to see since he was 38, is the focus of this spot, which was clipped from a documentary developed by TBWAToronto on behalf of Accessible Media Inc (AMI), called Jeff’s Day. It’s part of AMI’s latest campaign to raise awareness about its efforts to make media accessible to all Canadians. This spot helps us see the world through Jeff’s mind.
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