Kitty and Lala
Intel bridges the generation gap in China.
Credits
| advertiser: | Intel |
|---|---|
| agency: | Amsterdam Worldwide |
| executive CD: | Richard Gorodecky |
| senior copywriters: | Martin Beswick, Gillian Glendinning |
| AD: | Daniel Peiron |
| copywriter: | Karen Cardy |
| producers: | Jordan Kelly, Annabel van Ditmer |
| account team: | Hazel Livingstone, Desislava Staykova |
| prodco: | Sun Her Village Media |
| executive prodcuers: | Wen Ni, Shuping Qiu |
| shoot prodco: | The Bag Ladies |
| executive producer (shoot): | Kelvin Mak |
| line producer: | Jane Zheng |
| director: | Qiao Li |
| composer: | Julian Langdon |
| DoP: | Juilen Deldyck |
| offline editing: | The Bag Ladies |
| online & flame: | Vision Unit |
| audio post production: | Keith Thomas, Alchemy Post |
There is a generation gap in China between parents and children that spans the traditional and the technological. Young people in China are the harbingers of change while their parents represent what was. This is definitley the case for Kitty and Lala, the owners and operators of a wedding photo business reliant on new techs to provide customers with top-notch photos. Being a global technology brand, you can bet that Intel’s fingerprints are all over the Chinese technological revolution. Kitty and Lala are evidence of that. This short film by Amsterdam Worldwide shows the diverse, personal and emotional role that technology plays in their lives and, by extension, the lives of many young people in China.
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