By a hair

Gillette is all about precision.


advertiser: Gillette
agency: CLM BBDO, Paris

Gillette decided to go to extremes to demonstrate the precision of its blades. With the help of Paris-based CLM BBDO it enlisted some scientists and their electron microscope to write ads on the whiskers of a man’s shaven beard. People say it pays to think big, but clearly it also pays to think small. Check out the process they used to create the ads here.