Just one thing in Cannes
Stimulant asks Cannes delegates about one amazing thing they saw at the festival.
Attending the 2011 Cannes Festival of Creativity, delegates are constantly bombarded with sensory stimulation and the best work the advertising world has to offer. But Stimulant only wants to know about the best so we caught up with festival attendees, including Leo Burnett copywriter Steve Persico (also an integral member of Canada’s beach soccer team), former Unilever CMO Simon Clift, Paul Macot from Apollo Studios (another integral member of the Canadian soccer contingent) and Laura MacFarlane, VP strategy, SapientNitro, who told us about the number one amazing thing they saw during the festival.
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This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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